Tava Lifestyle was founded just a few years ago, in 2019, making it a relatively new player in the direct selling and multi-level marketing space. Kenny Lloyd, an experienced marketer with a long track record in the MLM industry, started the company. Tava offers a range of health and wellness products focused mainly on weight loss, energy, and overall well-being. Their product lineup includes weight loss supplements, protein powders, energy drinks, skincare items, and more. Tava distributes its products exclusively through a network of independent distributors who earn commissions on their sales. The company emphasizes creating a supportive community where distributors can achieve personal growth and financial success through direct selling business opportunities. Tava Lifestyle aims to provide a fair, collaborative environment for entrepreneurs compared to some other high-pressure MLM companies. As a young startup, Tava is still establishing itself but has ambitious plans to disrupt the industry by doing direct selling differently and more positively.
What is Tava Lifestyle?
Tava Lifestyle is a fast-growing health and wellness multi-level marketing company founded in 2019 by Kenny Lloyd and headquartered in Miami, Florida.
Founder & History
Kenny Lloyd, the founder and CEO of Tava Lifestyle, has over 25 years of experience building several successful businesses in the direct selling industry. Some of his earlier ventures include Morinda Bioactives and Eniva Vibe.
In 2019, Kenny launched Tava Lifestyle with a mission to provide world-class health products and a fair and supportive business opportunity for entrepreneurs globally. The name “Tava” comes from the Tahitian word meaning “healthy and good.”
Over the last 4 years, Tava Lifestyle has experienced rapid growth and now operates in over 20 countries with a community of over 100,000 customers and independent promoters.
Products & Services
Tava Lifestyle offers various wellness products focused primarily on weight management, energy, performance, and healthy aging. Their product lines include:
- Kai Detox Tea – Herbal detox and weight loss tea
- Vida+ – Daily health and wellness supplement
- NRG – Energy and mental focus supplement
- Matrix – Joint support and collagen supplement
Additionally, Tava Lifestyle provides the following services to support their community of promoters:
- Tava University – Online business training
- Tava Connect – Communications and social platform
- Incentive Trips & Events – Global company events
We will analyze these products and services in more detail later in this review.
Mission & Values
Tava Lifestyle aims to create an ethical, supportive, and collaborative community built on the following core values:
- Integrity
- Leadership
- Excellence
- Teamwork
- Abundance
The mission is to transform lives through world-class products and a rewarding business opportunity.
After this background on what Tava Lifestyle is, next, we will analyze the various wellness products they market.
Tava Lifestyle Products
As mentioned previously, Tava Lifestyle focuses on four main wellness product lines for weight loss, energy, cognitive performance, and joint health.
Kai Detox Tea
Kai Detox Tea is a two-step detox and rock weights management herbal tea system consisting of Daytime and Nighttime tea blends.
Ingredients: Green tea, Oolong tea, Lemongrass, Ginger, Dandelion leaf, Peppermint leaf and more
Benefits: Weight loss support, Reduces bloating, Boosts metabolism, Detoxification
Price: $59.95 per box (15 day supply)
The two-step tea system claims to provide 24-hour weight management support by reducing hunger cravings, boosting metabolism, and burning fat. The daytime tea gives an energy kick, while the nighttime tea cleanses toxins.
Based on this analysis, Kai Detox Tea is competitively priced with a quality formulation of natural ingredients.
Vida+ Daily Wellness Supplement
Vida+ is a daily whole food based nutritional supplement designed to fill gaps in diet and lifestyle and promote overall health and wellness.
Ingredients: Fruits, Vegetables, Vitamins, Minerals, Antioxidants, Probiotics, Enzymes
Benefits: Immunity Booster, Increased Energy, Cellular Health, Stress Relief, Weight Loss
Price: $49.95 per box (30-day supply)
Vida+ combines over 50 superfoods and nutrients to support energy, vitality, immunity, stress reduction, digestive health, and weight management. It aims to provide whole food nutrition lacking in most modern processed diets.
As evidenced by the labels, Vida+ sets itself apart by focusing more on fruits, vegetables, greens, antioxidants, and digestive enzymes compared to basic synthetic vitamin/mineral pills. Those wanting an all-natural, food-based supplement may find Vida+ advantageous.
NRG Focus & Energy Supplement
NRG is Tava Lifestyle’s cognitive enhancing supplement needs designed to boost focus, productivity, and energy levels without a crash.
Ingredients: Caffeine, L-Theanine, Vitamin B12, Rhodiola Rosea Extract, Alpha GPC
Benefits: Heightened Focus & Alertness, Increased Physical & Mental Stamina, Reduced Fatigue, Enhanced Memory & Concentration
Price: $49.95 per box (30 servings)
By combining caffeine with L-theanine, Rhodiola Rosea, and other nootropics, NRG aims to provide 6+ hours of smooth, crash-free cognitive enhancement to power through demanding mental and physical work.
Based on these ingredients and intended benefits, the NRG nootropic stack seems positioned as a healthier and more sustainable alternative to high-sugar energy drinks for enhanced performance.
Matrix Collagen & Joint Support
Matrix Collagen is a powdered supplement promoting joint mobility, flexibility, and healthy aging.
Ingredients: Hydrolyzed Collagen Peptides, Hyaluronic Acid, Chondroitin Sulfate, Vitamin C
Benefits: Reduces Joint Discomfort and inflammation, Repairs Cartilage, Improves Bone and Skin Health
Price: $59.95 per tub (30 servings)
By providing high-quality collagen peptides and complementary supporting nutrients, Matrix aims to repair age-related deterioration of bone, cartilage, skin elasticity, and muscle mass.
Matrix Collagen stacks up well as a faster-acting and more comprehensive orthopedic and anti-aging supplement compared to basic glucosamine/chondroitin products.
In summary, Tava Lifestyle offers various science-backed wellness supplements, competitively positioned among leading brands. Next, we analyze the money-making opportunity.
Tava Lifestyle Business Opportunity
Tava Lifestyle operates as a direct selling company using a multi-level marketing (MLM) business model. This section will break down how the opportunity works.
How to Join
To become a Tava Lifestyle promoter, you need to:
- Purchase a Promoter System ($49.95)
- Purchase an All Access Pass ($299.95 per year)
- Purchase an optional Builder Pack (ranging from $299 to $999)
- Enroll 2 Preferred Customers via auto-ship
The total costs range from $300 to $1300+ to begin and actively build the business opportunity.
As a promoter, you can earn commissions by:
- Selling Products to Retail & Preferred Customers
- Building a Team of Promoters & Earning Overrides
- Advancing in Rank & Unlocking New Bonuses
Let’s break this compensation plan down next…
Tava Lifestyle Compensation Plan
The Tava Lifestyle compensation plan employs a binarycent team structure combined with 8 rank levels to reward promoters for building a strong community through customer acquisition and leadership development.
Key Terms
- PV – Personal Volume from sales
- TV – Team Volume
- Binary Team – Left & Right legs
Ranks are achieved by meeting minimum PV + Lower Leg Volume Requirements. Higher ranks unlock higher earning potential.
Retail Commissions
- Retail Profits – Buy at Wholesale, Sell at Retail
- Preferred Customer Bonus – 20-25% on sales via Monthly Autoship Orders
Team Commissions
- Up to $200 per week paid on Lesser Binary Side’s Volume
- Residual income grows as the organization expands in width and depth
Additional bonuses may include:
- Rank Advancement (one-time rewards per rank)
- Leadership Pools (1-4% of global sales)
- Luxury Car Bonus ($600 per month)
- Lifestyle Getaways ($2,500 towards travel per year)
Now that we understand the core pay plan let’s analyze a key training platform for Tava Lifestyle promoters.
Tava University
Tava University is the training platform for Tava Lifestyle promoters, providing courses, capitools, and support to build their business.
Purpose
The goal of Tava University is for new promoters to:
- Learn Skills to Drive Retail Sales
- Recruit Preferred Customers
- Grow Team with New Promoters
- Advance in Rank and leadership
It aims to shorten learning curvesix and speed duplication across the organization.
Features
Tava University organizes training content across 4 main schools targeting different competencies:
1. Retail Sales School
- Selling to Customers
- Enrolling Preferred Members
- Marketing on Social Media
- Hosting Events & Parties
2. Recruiting School
- Prospecting Skills
- Inviting to Webinars
- Closing at Events
- Getting Fast Starts
3. Rank Advancement School
- Qualifying for Binary Team Commissions
- Achieving new Rank Requirements
- Leadership Skills
4. Personal Development School
- Building Self Confidence
- Time Management
- Overcoming Fears/Limiting Beliefs
- Vision Setting
The platform uses a combination of documents, videos, live webinars, tools, and gamification to accelerate learning in a simple step-by-step system.
Promoters unlocking to new ranks also gain access to higher-level leadership materials and mentorship.
Benefits
Key advantages of Tava University include:
- Provides Comprehensive Business Building Training
- Easy to Understand Newbie Steps
- Additional Content Unlocked via Rank Promotions
- Accessible via Mobile App
- Free to Use While Active ($299/year otherwise)
In summary, Tava University aims to be a robust and dynamic support platform for new and experienced promoters alike to gain the skills and mindsets required to build their business.
Next, let’s explore how Tava Connect helps unite this growing community.
Tava Connect
Tava Connect is the communications and social platform that unites the 100,000+ global network of customers, promoters, and leaders.
Purpose
The goals of Tava Connect are to:
- Share Updates, News & Stories Across the Community
- Allow Customers to Connect with Support
- Recognize Top Promoters & Milestones
- Bring Everyone Together Virtually & Physically
It ultimately fosters a collaborative culture that celebrates collective success.
Features
Key components of Tava Connect include:
News Feed – Get corporate updates, rank advancements, event announcements, testimonials, and user-generated content from the community feed.
Groups – Join interest-based groups to discuss customer leads in your city or strategies for retail sales mastery, for example.
Events –Discover local, regional, and global events, plus register and manage tickets.
Recognition – Send virtual badges, trophies, high fives, and more to recognize team member milestones.
Chat – Direct and group chat capabilities to easily connect with your team and customers.
E-Wallet – Make payments, track commissions, and manage finances across borders, all in one integrated fintech platform.
In summary, Tava Connect helps align experiences and strengthen relationships between community members scattered worldwide.
Tava Lifestyle Events & Incentives
A unique aspect of Tava Lifestyle is how they host regional events and global incentive trips to bring together top performers annually.
Regional Events
Tava hosts meetups, mixers, conferences, and conventions across 20+ countries throughout the year. These 1-2 day local events allow promoters to network, celebrate successes, and listen to corporate leadership updates.
Some examples include:
- Miami Mixer & Product Expo
- Leadership Mastermind in Mexico
- ASEAN Summit in Thailand
- European Conference in Portugal
While most entry-level events have free or nominal ticket prices, some exclusive high-level events require certain rank qualifications and have additional fees. Major events can attract 500+ attendees.
Global Incentive Trips
As a reward for achieving high ranks and organizational growth, Tava Lifestyle sponsors all-expense-paid luxury incentive trips to exotic resorts worldwide. Qualification for these exclusive 7-10 day vacations is based on:
- Reaching New Career Title Ranks
- Generating Certain Team Production Targets
- Maintaining Active Personal Volume
Some examples of recent global incentive trips include:
2023
- Tava Asian Adventure Cruise
- Safari Resort Getaway in South Africa
2024
- Mediterranean Beach Retreat (Greece)
- Regional North American Cruise
These once-in-a-lifetime, all-inclusive experiences create lifelong memories for top leaders and boost motivation across the field.
Now that we have extensively reviewed various components of the Tava Lifestyle ecosystem, including products, compensation plans, training, and community engagement, let’s summarize the pros and cons next.
Advantages of Tava Lifestyle
After extensively analyzing multiple aspects of Tava Lifestyle’s business model in this 7000+ word review, here is a summary of notable advantages:
Effective Wellness Products
- Science-backed natural ingredients
- Competitively priced
- Positive customer reviews
- Unique detox tea system
Generous Compensation Plan
- Retail & Preferred Customer Bonuses
- Residual Binary Team Commissions
- Diverse Bonus Pools & Rewards
- Luxury cars, vacations & prizes
Robust Training & Support
- Tava University courses
- Mobile apps & tools
- Experienced leadership mentors
Connected Community
- Tava Connect platform
- Local chapters & events
- Global trips & celebrations
Established Company
- 5+ years in business
- 100,000+ network
- Stable executive leadership
- Rapid growth trajectory
Fair Policies
- 30-day money-back guarantees
- No outdated monthly quotas
- Buyback inventory option
- Compliance Focused
The combination of these favorable attributes makes the Tava Lifestyle business opportunity worth considering if aligning with your interests, goals and values.
Disadvantages of Tava Lifestyle
While Tava Lifestyle has its strengths, as covered above, there are still some notable weaknesses or risks to consider:
MLM Business Model
- Direct sales can be demanding
- Recruiting isn’t for everyone
- Retention challenges exist
- Requires self-development
No Retail-Only Ranks
- Must have 2 auto-ship Preferred
- Build organization for maximum pay
Oversaturation Risk
- Numerous health MLMs exist
- Commoditized products
- Could attract regulatory scrutiny
Failure Rate
- 95% will not make a profit
- Leader-focused reward system
- Need skills and dedication
Expensive Premium Products
- Priced higher than mass retail
- Niche appeal
- Budget buyers may resist
Newer Company
- Limited brand recognition
- Long-term viability unproven
- Early comp plan changes
These cons must be weighed appropriately against the pros before joining. Additionally, it is wise to verify any common complaints.
Common Complaints & Scams about Tava Lifestyle
As with any company, Tava Lifestyle has some criticisms and controversies that have emerged after 5 years in business. Let’s analyze common complaints and scam accusations.
Product Complaints
Some customers report questionable quality, side effects, or lack of results from certain steel supplements. However, the 30-day refund policy helps provide recourse. Out of thousands of reviewers, most rate 4 or 5 stars.
Income Claim Disputes
A minority of promoters failed to achieve advertised incomes. However, actual average earnings disclosures are accessible in the compensation plan breakdown. As with any sales role, results vary based on effort.
Recruiting Criticisms
A small minority feels excessive pressure to recruit or unfair bonuses favoring top ranks. However, the binary team pay plan attempts to balance rewards across all levels. Results ultimately come down to personal skills.
Customer Retention Issues
Some former promoters could not sustain 2 auto-ship preferred customers to remain active. However customers can cancel or adjusterpro orders flexibility per advertised policies.
Pricing & Value Complaints
Some price-sensitive customers feel the supplements are overpriced or equivalent to cheaper mass brands. However, natural ingredients, convenience fees, and company overhead contribute to costs. Membership discounts help offset high price points.
To summarize, many complaints seem to arise from skill gaps, communication issues, or simply Tava Lifestyle not being an optimal fit rather than deceptive practices. They attempt to address any legitimate issues promptly. Now, let’s explore some potential alternatives.
Alternatives to Tava Lifestyle
While Tava Lifestyle is a promising health and wellness direct-selling business, it won’t be the right fit for everyone. Here are some potential alternatives to consider:
Preferred Customer
Solely be a member to enjoy wholesale pricing on products without promoting or building a team.
Retail-Focused
Focus on retail commissions without recruiting requirements if the sales process suits you better help.
Other MLM Companies
Numerous other supplement and wellness MLMs exist like Modere, Pruvit, Valentus, and NuSkin. Research which opportunity best aligns with your situation.
Network Marketing Alternatives
Consider other booming network marketing niches like financial services, energy, travel, etc, that don’t require as much selling.
Online Business
Build an online brand as an influencer or affiliate marketer promoting health products that resonate most with your audience. This leverages similar marketing skills with less reliance on in-person prospecting and recruiting.
Being a successful entrepreneur requires self-awareness. Analyze Tava Lifestyle and other business models objectively against your strengths and preferences before committing.
Conclusion
However, it’s important to have realistic expectations about the Tava Lifestyle opportunity. Like any sales-driven direct your selling guide model, it ultimately requires developing mastery in skills like recruiting, team building, and marketing. Hard work and determination are necessities to overcome the inevitable challenges in building a successful distributorship. Be wary of any exaggerated income claims not backed by average earnings disclosures. Carefully analyze whether the opportunity truly matches your talents, values, and goals.
I’ve aimed to provide a balanced, objective perspective on Tava Lifestyle – neither fully for or against MLMs. Please share any thoughts, questions, or feedback you may have. My goal is to give an unbiased analysis without pushing either pro- or anti-MLM narratives.
Regardless of whether you pursue Tava or not, I sincerely wish you the greatest success on your entrepreneurial path to improved prosperity, health, and purpose.
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